Sell By Controversy
Have been watching Janaab Gauhan Ayub Khan on every news channel since last evening. So it appears that Pakistan had procured the "detailed plan" for 1965 war by bribing an Indian brigadier.
No doubt, its all hogwash. There are major contradictions on every sentence he spoke. But one thing, I have no doubt about. His autobiography will be a bestseller not only in Pakistan, but also in India. A copy of it will be the most sought after book in the subcontinent, just behind the latest Harry Potter to be shortly released. That is, if the governments doesn't ban it.
That is what the trend is these days. Any celebrity book or a movie, today, is not sold on its face value, without any wanton controversy. The pioneer and champion of this play field is our original Mahesh Bhatt. Hardly a release of his goes without an unnecessary controversy.
Remember Criminal, the movie, on whose release a rumour was spread that Manisha Koirala has been murdered. Later, it turned out that it was brain child of Mr. Bhatt himself. Then be it the non-existent controversy over kissing scenes of Pakistani artist Mira or the arrest of the South African heroine of Rog. Though, he can't be blamed for any controversy in Murder because Mallika Sherawat is a controversy unto herself.
Actor Raja Bundella made a movie on social cause. But who would see that ? A brilliant idea dawned upon him. He called a press conference on this movie in Bhopal. His own hired goons gatecrashed the conference, dragged Bundela out, and blackened his face. They were asked to protest against the explicit rape scenes in the movie. Controversy got created. But unfortunately for him, all those Bhadey-Ke-Tatto were caught only next day, and his plan got exposed!
Books, especially biographies and autobiographies, are never short of controversies. Only that day I have heard that Amitabh's brother Ajitabh Bachhan is working on his biography where he will share certain controversial details concerning Big B and Gandhi family. This future book will not only be a best seller, it has insured a decent publishing house.
People must have lost count on number of biographies concerning Lady Diana, and autobiographies of various butlers, sweepers, trainers and all sort of staff associated with her, and every one promising a fresh controversy. I must say she had lived a most difficult life, and her death must have been a setback of a fortune to the paparazzi industry and would be biographers. Last heard, even Monika Lewnski, the White House ex-intern, has a biography !
Who will watch those aforementioned no-hoper movies, and read biographies of rank losers and absolute nobodies san controversies. The strategy works as people are very much concerned about what spicy is happening in other's life, and as a result someone is laughing to the bank.
No doubt, its all hogwash. There are major contradictions on every sentence he spoke. But one thing, I have no doubt about. His autobiography will be a bestseller not only in Pakistan, but also in India. A copy of it will be the most sought after book in the subcontinent, just behind the latest Harry Potter to be shortly released. That is, if the governments doesn't ban it.
That is what the trend is these days. Any celebrity book or a movie, today, is not sold on its face value, without any wanton controversy. The pioneer and champion of this play field is our original Mahesh Bhatt. Hardly a release of his goes without an unnecessary controversy.
Remember Criminal, the movie, on whose release a rumour was spread that Manisha Koirala has been murdered. Later, it turned out that it was brain child of Mr. Bhatt himself. Then be it the non-existent controversy over kissing scenes of Pakistani artist Mira or the arrest of the South African heroine of Rog. Though, he can't be blamed for any controversy in Murder because Mallika Sherawat is a controversy unto herself.
Actor Raja Bundella made a movie on social cause. But who would see that ? A brilliant idea dawned upon him. He called a press conference on this movie in Bhopal. His own hired goons gatecrashed the conference, dragged Bundela out, and blackened his face. They were asked to protest against the explicit rape scenes in the movie. Controversy got created. But unfortunately for him, all those Bhadey-Ke-Tatto were caught only next day, and his plan got exposed!
Books, especially biographies and autobiographies, are never short of controversies. Only that day I have heard that Amitabh's brother Ajitabh Bachhan is working on his biography where he will share certain controversial details concerning Big B and Gandhi family. This future book will not only be a best seller, it has insured a decent publishing house.
People must have lost count on number of biographies concerning Lady Diana, and autobiographies of various butlers, sweepers, trainers and all sort of staff associated with her, and every one promising a fresh controversy. I must say she had lived a most difficult life, and her death must have been a setback of a fortune to the paparazzi industry and would be biographers. Last heard, even Monika Lewnski, the White House ex-intern, has a biography !
Who will watch those aforementioned no-hoper movies, and read biographies of rank losers and absolute nobodies san controversies. The strategy works as people are very much concerned about what spicy is happening in other's life, and as a result someone is laughing to the bank.
posted by Unknown at 2:44 PM
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